What sets us apart from the rest
All too often we come across websites that have had self-proclaimed SEO experts perform less than par SEO work on them. Typically when we look at a website that has had SEO services rendered on it, we can quickly identify several problems and potential issues that will arise as a result of continued actions.
If I may back up for just one moment here and state that the term “SEO Expert” does not exist. The only way to become an expert in the field of SEO is if you are employed by Google and have insider access to their search algorithms. This is one of our biggest pet peeves, to hear people proclaim themselves to be an SEO expert; it’s simply not true.
On that same note, we should also add that no SEO company can guarantee anything in terms of position rankings, period. In fact, whenever you hear the word ‘guarantee’ in an SEO sales pitch, you would do well to avoid at all costs. There are many reasons for this which we will touch on in future articles.
What you should be looking for is an SEO company that not only specializes in your industry, but also has diverse experiences working across multiple industries and projects. Your SEO Company should be able to clearly explain to you what to expect from your campaign, and when to expect it. They should also be able to answer such questions as, “…if you’re such great internet marketers, why do you consult the websites of others rather than your own?” Our response to this question is that we do in fact have our own websites and marketing campaigns for various businesses endeavors. The primary reason we provide consulting to others is to work on new and exciting projects, keeping us at the top of our game at all times.
In the near future, we plan to provide specific case studies on medical websites that have had appalling SEO work done.
