If this is not the most frequently asked question I get, then I don’t know what is. Coming from both clients and colleagues, the age old question for how much should an SEO campaign cost is something that must be answered on a case by case basis. If anyone tells you otherwise, they’re simply not a professional SEO.
Many SEO firms out there will price SEO simply by putting a price tag on a specified amount of keywords. At this point you must ask yourself, “Do I want to pay for keyword rankings or do I want to increase my overall online visibility, drive qualified traffic to my site, and increase conversions?” That was a rhetorical question.
So what should it cost? Well I’m afraid there is no magic formula (although there are a few speculative ones out there) but here are a few factors we take into consideration when pricing out a campaign:
- What is the competition in the search engines in relation to your target market.
- How many keywords should we mold our efforts around in relation to your business and corresponding search volume research.
- What is the current state of your website. Does it require a serious overhaul, including design, code, and user interface elements.
- What are the current Google adwords bid prices for high search volume keywords related to your campaign (used to gauge market and advertiser competition).
There are of course a plethora of other elements that goes into our final decision when pricing out a campaign. While other SEO firms are very static in their pricing systems, we provide honest, tailored prices to maximize the quality and effectiveness of your online marketing campaign.
For more information of our pricing module, please email us or give us a call any time: (347) 850-0SEO
