Google local ranking factors

Tweet Any average Googler these days has undoubtedly come across a google local listing when searching for certain queries such as professional medical services. For example, if I am searching for a medical professional in Westchester County NY, Google will return a ‘pack’ of local business listings near Westchester County. Depending on the specific query, Google will display anywhere from 1 to 10 listings directly above the standard organic listings that make up the search engine result page (SERP). Why is this important? Total first page visibility! When there are 10 local...

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14 Local Search Statistics

Tweet Local search engine marketing is a proven method of marketing, don’t ingore the stats! 73% of activity online is in one way or another “related to local content” (Google 5/07) For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“) 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group) New...

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