Don’t be fooled by an SEO guarantee
In the field of organic SEO, a guarantee is something that has never existed, nor will and can never exist. It does not exist simply because Google’s search ranking algorithm is about as secret and confidential as the recipe for Coca-Cola. Because an organic SEO guarantee can not exist, many online business owners and service providers tend to favor paid advertising (PPC) in an effort to tangibly track their advertising dollar ROI. I may also add that it is the quick and easy way to market oneself, albeit not nearly as effective as organic SEO. When you come across an SEO agency that...
read moreGoogle local ranking factors
Any average Googler these days has undoubtedly come across a google local listing when searching for certain queries such as professional medical services. For example, if I am searching for a medical professional in Westchester County NY, Google will return a ‘pack’ of local business listings near Westchester County. Depending on the specific query, Google will display anywhere from 1 to 10 listings directly above the standard organic listings that make up the search engine result page (SERP). Why is this important? Total first page visibility! When there are 10 local...
read moreHow much does SEO cost?
If this is not the most frequently asked question I get, then I don’t know what is. Coming from both clients and colleagues, the age old question for how much should an SEO campaign cost is something that must be answered on a case by case basis. If anyone tells you otherwise, they’re simply not a professional SEO. Many SEO firms out there will price SEO simply by putting a price tag on a specified amount of keywords. At this point you must ask yourself, “Do I want to pay for keyword rankings or do I want to increase my overall online visibility, drive qualified...
read moreWhat sets us apart from the rest
All too often we come across websites that have had self-proclaimed SEO experts perform less than par SEO work on them. Typically when we look at a website that has had SEO services rendered on it, we can quickly identify several problems and potential issues that will arise as a result of continued actions. If I may back up for just one moment here and state that the term “SEO Expert” does not exist. The only way to become an expert in the field of SEO is if you are employed by Google and have insider access to their search algorithms. This is one of our biggest pet peeves, to...
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