Local search engine marketing is a proven method of marketing, don’t ingore the stats!
- 73% of activity online is in one way or another “related to local content” (Google 5/07)
- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
- New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
- 70 percent of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group
- 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
- 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
- The Kelsey Group reports that 74 percent of Internet users perform local searches.
- There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
- 60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
- 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
- 117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004 (comscore qsearch, 01/2004-4/2004)
- 25% of ALL commercial Internet searches are conducted by users looking for local merchants (Kelsey-Bizrate 2004)
- 35% of ALL searches are “local” (DM News)