14 Local Search Statistics

Local search engine marketing is a proven method of marketing, don’t ingore the stats! 73% of activity online is in one way or another “related to local content” (Google 5/07) For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“) 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group) New Research...