14 Local Search Statistics

Posted by on Oct 23, 2009 in Local Search | 12 comments

Local search engine marketing is a proven method of marketing, don’t ingore the stats!

local search

  1. 73% of activity online is in one way or another “related to local content” (Google 5/07)
  2. For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  3. 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
  4. New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services. Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
  5. 70 percent of online searchers will use local search to find offline businesses. The TMPDM-comScore study shows 86 percent of online users will be searching for a local business at some point in time. Research by Kelsey Group
  6. 43%  of search engine users are seeking a local merchant to buy something offline.  Source: comScore Networks
  7. 54%   of search users have substituted Internet/search for the phone book.  Source: comScore Networks
  8. The Kelsey Group reports that 74 percent of Internet users perform local searches.
  9. There are approximately 300 million searches per day for information on the Internet (Nielsen/NetRatings 2005)
  10. 60% of activity online is one way or another “related to local content” (Google 5/03)- For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research (MIT Technology Review, April 2005, “E-Commerce Gets Smarter“)
  11. 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% explicitly characterize their behavior as “Shop Online, Purchase Offline” (NPD Group)
  12. 117 million Internet users accounted for over 3.7 billion searches conducted on the Internet in the month of August 2004 (comscore qsearch, 01/2004-4/2004)
  13. 25% of ALL commercial Internet searches are conducted by users looking for local merchants (Kelsey-Bizrate 2004)
  14. 35% of ALL searches are “local” (DM News)
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